## Boilerplate (Short)

VIVA PHX is an annual cultural festival built on gathering in Downtown Phoenix, to create and celebrate culture, music, food, art, and spend time together.

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## Brand Context

VIVA PHX frames culture as more than content delivered to an audience — it's a relational system produced through shared time, movement, and proximity. The festival is not a single stage or a single event. It's a network: artists, venues, and audiences forming a temporary circuit across Downtown Phoenix. For six days, the city becomes programmable.

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## Why Support VIVA PHX?

VIVA PHX connects local culture with national attention. Independent artists, established acts, scenes, audiences, and partners converge across a curated set of venues. The result is density, discovery, and measurable cultural impact.

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## Why Multi-Venue and Multi-Day?

Culture doesn't happen in isolation. It builds in clusters, scenes, and neighborhoods — over time, together. The multi-venue model preserves local identity while increasing exposure. It allows audiences to discover new artists organically and allows artists to plug into a broader ecosystem without losing their specific context.